If you want to know how a potential love interest will treat you, interaction with his or her parents serves as your first clue, relationship experts say. But a similar rule of thumb applies to you as an agent and your ability to land new business.
It's important to always treat your current and prospective clients with kindness and respect. However, you should be especially attentive to the golden rule when you're courting new customers. From something as simple as holding open the door for a stranger, to as thoughtful as asking about the well-being of your current clients' family, kindness can really resonate with would-be clients. It may ultimately be the difference between them staying put or walking away.
As the old saying goes, it's nice to be important, but it's more important to be nice. You'll realize why by faithfully living up to this standard.
Until next time!